Wednesday, May 5, 2010

Beating the Odds as a New Venture

We are spending more and more time working with companies on the far left end of the growth curve. These are nascent enterprises that are fueled by a great idea and a desire to shake up the market place. They are enterprises that are willing to take risks in their journey of growth.

Fellow BYU alum Clark Gilbert writes a great piece for the Harvard Business Review here.
It explains that while there are many risks naturally inherent in starting a new venture, most of the successful ones are able to identify certain risks and manage them. By discovering and managing their myriad risks they are able to see a better overall result.

One of the big risks that can be minimized? A proper understanding of one's competitive environment. Hint, Hint....just sayin'.

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