In the past couple of years the light has gone off and companies have started to finally value what predictive analytics and data visualization can do for their marketing efforts. Now these tools have expanded beyond the realm of direct marketing and they have begun to permeate to other fertile grounds where there is sufficient data to be mined.
Laura Patterson and MarketingProfs.com have done a great job of summarizing the most commonly used predictive analytics tools when it comes to marketing. Check out the link.
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